About Me

About Me

The Journey Behind the Operations

From tutoring math to leading a global tech agency — a career built on clarity, structure, and cross-border execution.

Tools I Use

Enhancing creativity and efficiency

I use a variety of professional tools that enable me to produce high-quality and efficient designs.

Figma

Figma allows me to work effectively with clients and teams. It is particularly useful for projects that require quick feedback and revisions.

95%

Sketch

A highly popular tool among UI/UX designers, Sketch offers various features that help create precise and consistent designs.

85%

Adobe illustrator

For creating illustrations, and other graphic elements, Adobe Illustrator is my go-to tool. It provides flexibility and complete control in vector design.

90%

Photoshop

An indispensable tool for image editing and photo manipulation, Photoshop is often used to refine images and add striking visual effects.

80%

InVision

I use InVision to present prototypes and gather client feedback. This tool helps visualize how designs will look and function when implemented.

80%

Zeplin

Zeplin assists in handing off designs to the development team, ensuring that every design detail is accurately translated into code.

75%
Awards Exploration

My professional journey

My commitment to innovative design and exceptional user experience has been recognized across the industry.

01

Softlogs

Founder & CEO

Launching and scaling an enterprise tech agency — custom web, mobile & AI solutions plus direct executive consultancy.

02

OSS (On Screen Solution)

Customer Representative Coordinator

Delivered organizational analysis and process consultation for enterprise clients

03

American Webs Master

Business Developer

Built six-figure cross-border pipelines and led client-acquisition strategy.

04

Motive

Account Executive (2 tenures)

Managed enterprise B2B accounts in trucking/transportation; drove upsells and compliance rollouts.

05

Qatar Airways

Customer Representative Coordinator

Coordinated corporate client representation under global aviation standards.

06

Touchstone Communications

Sales Executive

Ran consultative B2B outreach and structured onboarding pipelines.

07

Foundational Academic Coaching

Private Tutor — Math & Sciences

Built early problem-solving and communication skills.

08

ibex Pakistan

Customer Service Executive

Managed Tier-1 customer success and SLA performance.

09

foodpanda

Customer Service Representative

Handled high-stress, real-time consumer support and retention.

10

Daraz.pk

Customer Specialist

Supported early-stage marketplace client accounts.

Work Experiences

My professional journey in user interface design.

Over the past few years, I have built a robust career in the world of UI design, working with a diverse range of clients and challenging projects.

Google

I worked on a variety of projects, including enhancing user interfaces for Google Workspace.

2020 - 2023

Apple

During my time at Apple, I contributed to the design of several high-profile applications.

2018 - 2020

Microsoft

My work aimed to enhance usability and create seamless experiences across devices.

2015 - 2018

Spotify

My focus was on improving navigation, user engagement, and overall user experience

2012 - 2015